Market Trend & Innovation Workshop

In this virtual trend and innovation discovery workshop we will guide your team through seven steps to analyze key market trends and identify innovation opportunities for your business.

This toolkit comes with everything you need for a successful team workshop:

💻 7 facilitator videos that guide your team through the workshop

📑 A written workshop guide

🪧 A ready to use digital whiteboard template 

📚 Curated information and resources where necessary

Workshop Agenda: 

(estimated duration 3 hours)

1. Welcome

2. Workshop Preparation

3. Trend Research

4. Research Best Practices

5. Final Trend Selection

6. Innovation Opportunity Analysis

7. Innovation Concept

Which business challenges does this workshop address?

• Market Adaptation: Businesses often struggle to keep up with rapidly changing market trends and consumer preferences. This workshop helps teams analyze key market trends, enabling them to adapt their strategies and offerings accordingly.
• Innovation Stagnation: Many companies face the challenge of stagnation or lack of innovation. This workshop guides teams through a structured process to identify innovation opportunities within their industry or market segment.
• Competitive Edge: In today's competitive landscape, staying ahead of competitors is crucial. By analyzing trends and identifying innovation opportunities, businesses can gain a competitive edge by offering unique products or services that meet evolving consumer needs.
• Strategic Planning: Effective strategic planning requires a deep understanding of market trends and potential areas for innovation. This workshop provides a structured framework for teams to conduct trend research and analysis, leading to informed strategic decisions.