Value Proposition Workshop

In this virtual value proposition workshop we will guide your team through seven steps to define (or re-define) a value proposition which responds to your customers needs and sets your business apart from competitors by finding the perfect product market fit. 

This toolkit comes with everything you need for a successful team workshop:

• 💻7 facilitator videos that guide your team through the workshop
• 📑A written workshop guide
• 🪧A ready to use digital whiteboard template 
• 📚Curated information and resources where necessary

Workshop Agenda: 

(estimated duration 4,5 hours)

1. Welcome

2. Workshop Preparation

3. Understand your Customers

4. Consolidated Customer View

5. Competitors’ Value Proposition

6. Product-Market Fit

7. Value Proposition Message

Which business challenges does this workshop address?

• Customer Understanding: Businesses often struggle to fully understand their customers' needs, pain points, and preferences. This workshop guides teams through a process of understanding their customers deeply, enabling them to tailor their value proposition to meet those needs effectively.
• Competitive Positioning: In a crowded market, it's crucial for businesses to differentiate themselves from competitors. This workshop helps teams analyze competitors' value propositions and identify opportunities to position their own offerings uniquely, setting themselves apart in the marketplace.
• Product-Market Fit: Achieving the right product-market fit is essential for business success. Many companies face challenges in aligning their products or services with the needs and preferences of their target audience. This workshop provides a structured approach to finding the perfect product-market fit, ensuring that the value proposition resonates with customers and meets their expectations.
• Clarity of Messaging: Communicating the value of products or services effectively is often a struggle for businesses. This workshop helps teams develop a clear and compelling value proposition message that resonates with their target audience, making it easier to attract and retain customers.